The Idea
The company's owners noticed that in the Dutch market, ready-to-drink mixed beverage options were often limited to 4% or 5% alcohol and were quite sweet. They aimed to introduce a ready-to-drink beverage of a higher percentage that could appease a drier palate and appeal to a wider audience of social drinkers that the current market had left behind.
The owners noted that they wanted the packaging to communicate a gender-neutral, minimal, Scandinavian style to appease the versatility of group settings, and the visual language of the Dutch market.
The owners noted that they wanted the packaging to communicate a gender-neutral, minimal, Scandinavian style to appease the versatility of group settings, and the visual language of the Dutch market.
